Should I hire a copywriter for my website?

Need a website content strategist?

Let's face it- most business owners hate writing for their website.

Are you one of those people who are passionate about your business but draw a blank when you sit down at the keyboard? Or are you simply too busy running your business to work on optimizing your homepage or creating new blog posts? Unfortunately, if you continue to delay hiring a professional copywriter for your website, viewers will often move on before buying what you have to offer.

“How can hiring a copywriter for my website improve my business?”

An excellent copywriter knows how to present material in a way that flows naturally, is pleasing to the eyes, and enjoyable to read. Most importantly, we use words to sell.

I can help you:

1. Clarify what you offer in as few words as possible, and in a way that builds interest in your service or product.

The last thing you want is for people to exit your website in confusion. We want viewers to be convinced of the great value in your product or service, so that they find it ultra-desirable.

2. Expand your reach.

I’ll optimize your organic reach by using words and phrases people search for on Google, that are related to your business.

3. Build trust with potential clients.

Great copywriting helps people to see that not only do you offer a great service or product, but also that the people behind the brand are exceptional, and worth supporting.

4. Reach your goals.

Is your goal to sell more products, receive more quote requests, or build a better community? I help you narrow down your goals, and use copywriting with calls to action that encourage people to engage.

5. By analyzing your website for strengths, weaknesses, opportunities, and threats and then implementing a strategic and well-organized layout for your website.

Don’t spend thousands on your website only to lose out on customers due to weak content. I will always provide a deep analysis of your current website. I also work closely with graphic designers to ensure that we can fully implement the best possible content for your website.

6. Develop your unique brand voice.

There are MANY ways to differentiate your brand. People often only think of colors and logos, but perhaps what's even more important is using a unique voice.

Ever heard of BRAND VOICE? It's about using words, tone, personality, and values that invoke the feelings you want people to have about your brand.

Business's that know this create brands that are memorable and lasting.


I understand that great web design is critical for making a first impression, but copywriting is necessary if you want your website to be working FOR YOU. The way that words appear on the page is also of utmost importance in the online world of quick scanning viewers. I promise to provide you quality service from every angle.

I would love to help your business grow. If you would like to explore hiring a copywriter for your website, please reach out at any time.

Learn more about Charlene Writes Content Strategy services here.

Blog Writing For Life & Health Coaches

Blog Writing For Life & Health Coaches
Blog Writing For Life & Health Coaches

Blog Writing For Life & Health Coaches

Whether your a freshly trained life coach looking to build up clientele, or a seasoned professional health coach, there’s likely one thing on your mind constantly- how to create more content to build your brand and following. One of the best ways to do this is writing powerful, helpful blogs.

A stylish website and Instagram can help you make a great first impression, but words create lasting impact, and help you build real connections with your audience. Words are where you add value to others.

“Why hire a professional writer and not write blog posts myself?”

First of all- you can and you should. I would never tell you otherwise. But the truth is that many people struggle to come up with topics and find the words to say. You can end up wasting valuable hours that might be better spent engaging in person with your clients. Thankfully, I have a fast turnaround time and can get things moving for you quickly.

With my help you can provide consistent content to your following even when you’re busy, and do the blogging yourself whenever you are able.

“What makes you the best guest-blogger or ghost writer for my life/health coach website?”

I have extensive experience writing empathetic and empowering articles that hit home with the people who need it most. With hundreds of lifestyle articles at my own Christian blog cometochrist.ca, as well as several prolific guest blogs (here, here, here), I have honed my skills towards conversational and informative blog posts that people love to read.

For a sample of a recent article I wrote for a new life coach read "Do This Instead of New Years' Resolutions".

“But what qualifies you to write for life or health coaches?”

Simple answer- it’s the trials I’ve faced, and all the painful learning and growing it took to get me where I am today.

I have overcome (although still deal with)

- Fibromyalgia
- Cancer at age 30 which lead to discovering a rare genetic mutation
- Two severely debilitating pregnancies
- Severe depression and anxiety disorder

Through all these things I have become an extremely perseverant person, who refuses to let difficulty stop me from growing as a mom, athlete, writer, or anything else. But it has been a decade long battle and trust me- you don’t persevere without some intense life lessons AND serious effort.

For 5 years of my twenties, I had acute pain with simple walking, but I almost never missed a day out there trying, rain or shine. Now, in the last two years, I’ve lost 50 pounds and began training for a triathlon. Summer 2021 I completed my first sprint triathlon.

I’m also familiar with many ways of eating, including Keto, Vegan, FODMAP, Carb cycling etc. I have a personal interest in nutrition, as well as psychology and regularly listen to podcasts and read books, staying current in the field.

As far as exercise goes, I excelled in many sports growing up and got a black belt at age 16. Thankfully, after many years struggling as an adult, I have learned so many lessons about getting back into good physical shape.

“What kind of blog posts could you write for my audience?”

You can feel free to give me a topic, or after getting to know your coaching business I can help come up with ideas.

I absolutely love to write about weight loss, healing from trauma, mental health, self-improvement, diet & nutrition, improving chronic pain, sleep issues, and exercise.

I know how to write articles that:

- are inspirational
- are educational
- impact the reader on an emotional level
- have click worthy titles
- help build your tribe

“What benefit is there to blogging for my life or health coach business?”

First, you are simply adding value for your clients. If you become a trusted resource for health and encouragement, your clients won’t forget about you and will keep coming back.

Next, when it comes to your website, content is king! Building up your resources online is great, but another huge benefit is that I am mindful to use keywords to target your precise market. And simply put, the more words you have on your website, the higher your google rankings.

I can also help you design a social media image to go with each article and assist you in planning your hashtags if needed.

Why not give it a try?

Now through to February 15th am offering a 50% off LAUNCH promo. This means you can hire a professional blog writer for your life coach or health coach business at half the price. Not only can I write blogs for you, but I am also offering half off my copywriting services for your website. Learn more about improving your website at "Solve Your Website's Biggest Blunder".

Don't let valuable customers fall through your fingertips simply because they can't find you, or due to a lack of available content on your website. Let’s connect and talk about bringing your coaching business to life.

I want to learn more!

Solve Your Website's Biggest Blunder

The majority of business owners hate doing content writing for their website. 

How do I know this? 

My husband Brent has worked in the web design industry for 15 years as the sole proprietor of Soapbox Studios. Getting clients to provide copy is about as easy as getting a sunburn in Chilliwack mid January. 

Are you one of those people who are passionate about your business but draw a blank when you sit down at the keyboard? Or are you simply just too busy running your business to come up with promotional material and website content that gets you more clients and sales?

Unfortunately if you continue to delay adding professional copywriting to your website, viewers are likely to move on before buying what you have to offer. 

A beautiful, well designed website gives you some credibility, but words are what sell.

What can my writing do for your business?

A beautiful website with dynamic content will do the most important aspect of your business for you- gain more clients. 

I really love this quote:

“A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.”

 – Mish Slade

I want to help you prove your value so you can get what you truly deserve.

Right now I'm offering a limited time LAUNCH offer of 50% off the following services:

I won't be offering this discount ever again. I know I am new to this business, but I'm so confident I can provide great writing, that if you're not satisfied, I will offer you a complete refund.

Fill out the form below and I will get back to you as soon as possible to figure out how we can partner to improve your website.