Let's face it- most business owners hate writing for their website.

Are you one of those people who are passionate about your business but draw a blank when you sit down at the keyboard? Or are you simply too busy running your business to work on optimizing your homepage or creating new blog posts? Unfortunately, if you continue to delay hiring a professional copywriter for your website, viewers will often move on before buying what you have to offer.

“How can hiring a copywriter for my website improve my business?”

An excellent copywriter knows how to present material in a way that flows naturally, is pleasing to the eyes, and enjoyable to read. Most importantly, we use words to sell.

I can help you:

1. Clarify what you offer in as few words as possible, and in a way that builds interest in your service or product.

The last thing you want is for people to exit your website in confusion. We want viewers to be convinced of the great value in your product or service, so that they find it ultra-desirable.

2. Expand your reach.

I’ll optimize your organic reach by using words and phrases people search for on Google, that are related to your business.

3. Build trust with potential clients.

Great copywriting helps people to see that not only do you offer a great service or product, but also that the people behind the brand are exceptional, and worth supporting.

4. Reach your goals.

Is your goal to sell more products, receive more quote requests, or build a better community? I help you narrow down your goals, and use copywriting with calls to action that encourage people to engage.

5. By analyzing your website for strengths, weaknesses, opportunities, and threats and then implementing a strategic and well-organized layout for your website.

Don’t spend thousands on your website only to lose out on customers due to weak content. I will always provide a deep analysis of your current website. I also work closely with graphic designers to ensure that we can fully implement the best possible content for your website.

6. Develop your unique brand voice.

There are MANY ways to differentiate your brand. People often only think of colors and logos, but perhaps what's even more important is using a unique voice.

Ever heard of BRAND VOICE? It's about using words, tone, personality, and values that invoke the feelings you want people to have about your brand.

Business's that know this create brands that are memorable and lasting.

I understand that great web design is critical for making a first impression, but copywriting is necessary if you want your website to be working FOR YOU. The way that words appear on the page is also of utmost importance in the online world of quick scanning viewers. I promise to provide you quality service from every angle.

I would love to help your business grow. If you would like to explore hiring a copywriter for your website, please reach out at any time.

Learn more about Charlene Writes Content Strategy services here.